Loom was acquired for $975M by Atlassian and had been growing >500% YoY. It achieved this by designing an effective growth loop — a mechanism where inputs generate some output, and outputs can be reinvested as inputs. As new users join, they create videos and share them with others, which prompts new signups and restarts the loop. This enables UGC, leverages social sharing to build trust, and turns existing users into acquisition channels. This post briefly covers growth loops from companies like Netflix, Dropbox, and Airtable.

Amplitude, a digital analytics platform, is in the business of making its customers more money. The company built its product to be able to attribute revenue to specific product investments, making it a transformative tool for product-led growth. Its go-to-market strategy initially focused on a subset of its TAM to maintain focus. In doing so, the team honed in on effective sales to purchase experience. Content has also been a central pillar of Amplitude’s customer acquisition strategy, as it drives traffic, creates awareness, feeds its funnel, and builds its authoritative brand.

Any analysis explaining the history of product-led growth will likely feature Dropbox, as it played a foundational role in creating concepts like viral marketing. The Growth team at the company has two functions: Growth Product Management and Data. Its core metrics cover Acquisition (total sign-ups and B2B sign-ups), Activation (set up and habit), Monetization (trial starts and free-to-paid conversion), and Engagement (weekly active users and month 12 retention). This article discusses team culture, common misconceptions, and more from the perspective of Dropbox's Growth team's leader.

Vimeo holds 4.1% of the highly competitive video platform market. By focusing on the specific needs of independent creators, it built a loyal user base despite competition from giants like YouTube. Strategic partnerships with companies like Simon Data and Salesforce improved user engagement and retention. Vimeo also invested in business video creation tools, creator tools, and SEO optimization tools to strengthen its value to various user segments.

LowCode Agency's best performing growth channels have been referrals, its online calculator tool, and content marketing.